A lot of dense urban areas have some issues with deliveries. The denseness of the population leads to congestion, especially when delivering items. Couriers are left to bring a ton more packages to these types of people.
Another one that comes around is theft. Thieves run rampant in these areas, pilfering everything that you have. If you’re not careful, it can cause problems.
For some areas, a lot of storage areas where packages re put are small too, so you need to optimize such packaging for spaces. As well, their home will be much smaller too, creating a problem.
Designing hyper local packaging for these types of deliveries is becoming the norm, and here, we’ll go over how you can make local deliveries something amazing.
The Packaging Designs Built for Short Routes
Packaging designs that are built for shorter routes are also becoming the norm for a lot of companies.
Slim profiles are one of them. adding a profile that’s smaller makes it easier to send out the items, getting them to their destination with little issues. Another beneficial addition is waterproof sleeves, if in the event it takes a bit longer to get to the destination and weather decides not to cooperate.
Some companies are also encouraging the use of smart lockers, where companies deliver their items, and the person can pick them up. only the one delivering and the customer know this code, so it offers next-level protection.
Bike and Foot Courier Friendly Supplies
You also need to factor in that not every delivery driver is going to be in a car.
Some are using their feet, or a bike to deliver to you.
If that is the case, you need to design your packaging with weight efficiency involved. These are items with weight distribution that’s properly aligned.
One handed portability is also becoming popular. That’s because you want packaging that’s one-handed, and easy for you to carry. Making it so that they can ride a bike while holding it makes it important.
Lockable totes are another. Again, a good layer of protection as they ride and walk through, ensuring nobody touches their stuff.
Localized Branding for Urban Packaging
Some are also using the localized branding to really make this type of packaging shine. Some utilize neighborhood-specific types of print runs or messages. What this is, is that the packaging is made with the neighborhood in mind, sometimes printing the area or even news and messages about this area. a few companies have also made it so that they can give coupons and incentives to customers in that area.
Again, packaging that’s got a hyperlocal focus is great, and with this, you have solutions not just for the current urban deliveries, but also future deliveries that truly make a splash.
The Reusability of Packaging
A lot of hyperlocal deliveries are also using reusable packaging. What this is, is packaging that’s used again and again, and you’re able to craft from this, a packaging experience that prides on multiple usages.
Tight delivery loops are common with this. having a package that can house multiple items inside will allow for faster deliveries, and smarter usage of these items. Overall, if you’re looking to make your packaging truly efficient, offering a reusable experience is not just a good idea for the here and now, but also for future deliveries.
Urban deliveries require their own additions and changes. With this, you’re able to build the ultimate in a packaging experience, no matter how densely packed the area is, or where in town this package might end up going.
Fancy Packaging Design 